Sogetsu is the first site I designed as a creative director. The Sogetsu Foundation is the most avant-garde school of Ikebana in Japan, Ikebana being the Japanese art of flower arrangement. The client was intentionally vague on the brief, only saying they wanted an imaginative design that was only dimly related to ikebana, and not to be too literal.

The "flower" is saturated until the user mouses towards the navigation

To echo the creative spirit of Sogetsu, I used Flash to dynamically create an abstracted “flower” out of geometric petals. Whenever a user comes to their homepage, they are greeted with a flower of unique shape and color.

Once a user moves towards the flower, the saturation dims to not distract from the content. The six menu items are attached to the tips of the petals, and when a user clicks one, the petal expands to form a polygon of sub-navigation. After the user chooses what they wish, the petal further transforms into the desired content pane.

Visit Site

Note: This design is offline but I have restored most of it with my own files at the link above. All dynamic content was dependent on the Sogetsu database, so there are some empty pages…


About msallin

Matty Sallin is the founder of Since 1999, Matty has worked to develop consumer products that manage everyday information and media in a satisfying, illuminating, and beautiful way. His professional and academic work has focused on social media, information design and information visualization. His work has appeared in the New York Times, Good Morning America, GQ, American Public Media, Make Magazine, Boing Boing, Engadget, Gizmodo, Coolhunting, ResFest, and others. Matty holds a Master’s degree from New York University’s Interactive Telecommunications Program and a Bachelor’s degree from UC Santa Cruz.
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4 Responses to Sogetsu

  1. Hasan Awan says:

    Hi! I am Hasan Awan.I want to be a part of this competetion plzz tell me from where i get the form of this competetion?

  2. Hasan Awan says:

    Hi! my name is hasan. Plz tell me from where i get the form of this competition. I am from pakistan.

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