The Tokyo Museum of Advertising is a monument to the history of advertising, and this site is the kiosk complement to the physical site. The board members envisioned a webpage that could be used by advertising professionals to research all sorts of advertising in both English and Japanese language, and they had an enormous database of video, sound and picture files to fill it with. The biggest challenge was: how do you present such a large breadth of advertising, how do you organize it, and how do you provide contextual relevance?
I proposed a method of arranging all the content by industry, media and time, and allowing the user to choose two of those criteria to display the results (industry vs. media, media vs. time, or time vs. industry). Once the user chooses which view they want, the site will graph the entire database according to that intersection.
Once the view is built, there is both scrolling and zooming functionality to pinpoint a more specific intersection, such as “1992 and cars.” The color of the cell indicates the number of ads found at that intersection. Clicking that cell brings up the thumbnails of all those ads in that category. An embedded all-flash media player then presents the ad.